“Double sided” and “reverse” printing are old printing methodologies used before current advancements in media and inkjet printing solved the problem.

“Double Sided” printing for backlit/duratrans was used to increase the brightness or density of a print. Our current backlit film is front printed, with the back facing the light source, so a double sided print is not necessary, as current technology provides more than enough coverage for a brith print.

“Reverse” printing was used on old backlit material where the printed side faced the light source and the reverse side faced outwards, which is why a ‘reverse’ print was necessary. Our current backlit film has the printed side facing forward and the back to the light source, this provides the best color and brightness, so a ‘reverse’ print is not necessary. Reverse printing on our current media would make it so you couldn’t see the image, as it’s opaque behind the print.

Note: we do not provide ‘double sided’ printing on any media, including vinyl or other opaque materials. If you need a banner or sign that faces both directions, you would order two copies, one for each side.